Average-Avery is a fairly likeable fellow. Having successfully been in the upholstery business for a number of years, he does a pretty good job, and most of his repeat clients are reasonably happy with his work. He has learned from experience that it doesn’t pay to do sloppy work, but he is not interested in doing, or even learning about, high quality work. There’s not much unique about him; he’s just about average. Average-Avery does an OK job for an OK price.