The Value of Consistent Advertising
Long Term Consistent Advertising Pays Off
Part of the value of consistent advertising is name recognition. Just doing a big spash advertiting campaign may ... but it doesn't get your name into their long term memory. Advertising week after week, month after month, year after year slowly and subtly builds your name into the subconsiousness of potential clients. Being located on a busy street can also have a similar affect. But many of us, especially those who have a shop in the garage of our home or who have their shop out in the country don't have that highway type exposure.
Be Cautious About Splash-In-The-Pan advertising.
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